Wildfox Took Mercedes-Benz Fashion Week Swim-Miami on a Wild-Ride Back 2 the Future !
SMI FASHION / July 18-21, 2014
MIAMI (SMI-WIRE, 07.18.14)Wildfox swimwear known for its iconic dreamy designs that tell stories like fairytale came to Mercedes-Benz fashion Week Swim Miami for the fourth consecuitve year to exhibit its 2015 collection entitle, " The Wildfox Dreamhouse ".
Wildfox Swimwear is an American vintage-inspired women's brand, that has gained popularity among celebrities ,trendsetters, & top retailers worldwide as well memebrs of the press for its unique style & great quality.
Wildfox brand has also grown so rapidly that its currently sold in many renowned boutiques In the USA and distributed in more that 30 countries includING the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan.Inspired by late 80s and early 90s fashion, Barbie, vintage Sports Illustrated Swimsuit issues, and supermodels of the era, the show featured a palette of pastel, ombre and neon hues mixed in with hamburger prints, swimmable gingham fabric and sporty zipper details on neoprene sets and high leg one piece suits. Also on the runway were lightweight rib cover-ups with color-changing inks and scratch-and-sniff smells, pastel terry cloth sets, and woven beach pants, dresses, rompers, and flowing maxi dresses. The lively crowd enjoyed a soundtrack of nineties RnB and pop hits while models played up the fun theme with double turns.
Vincent Longo cosmetics created 90s inspired Naomi, Kate, Shalom, or Linda looks ranging from allover natural to top lined eyes and more dramatic, full lined lips while the UNITE hair team tied in natural curls, braided accents and beach tousled straight styles. Looks were accessorized with Wildfox sunglasses and beach bags, Carlo Pazolini shoes, and fresh daisy and orchid crowns by Flower Girl Los Angeles.
Swim is a collaborative design effort between Wildfox Swim & Intimates Designer, Leilani Shimoda, and Creative Director, Kimberley Gordon. Together the girls create timeless collections of both vintage-inspired classics and more daring Brazilian cuts, which can be mixed and matched to accommodate all body types and personal style preferences.
Starlight Media Illustrated had the opportunity to interview swimwear & Intimates
Designer - WILDFOX, Leilani Shimoda prior to the Runway Show to tell us in more detailed about WILDFOX 2015 Swimwear Collection@ Mercedes-Benz Fashion-Week Swim Miami:
Starlight Media : What is the name of the collection?
WildFox Leilani Shimoda: " The Wildfox Dreamhouse "
Starlight Media:What can you tell us about your latest collection (Design, Colors,etc)?
Wildfox Leiland Shimoda: There are so many exciting elements this season. We did a collaboration with Mattel in which they had me redesign a Malibu Barbie suit! we have terry cloth that you can actually swim in (unlike a lot of the vintage terry cloth suits you find thrifting). There are gingham prints, a cool neoprene-like material, and recycled/eco-friendly nylon fabric. We even have cover-ups that have scratch n’ sniff scents and graphics that change colors in the sun!
Starlight Media: What was your inspiration for these designs?
Wildfox Leiland Shimoda: Our muses were 1980's Barbie and the supermodels from the 1990's (Claudia Schiffer, Naomi Campbell, Cindy Crawford, Kate Moss, Niki Taylor). The styles that our muses wore during that era was the main inspiration.
Starlight Media : What is the message for the modern women wearing your swimsuits collection?
Wildfox Leiland Shimoda: Be confident and comfortable, love yourself and what you're wearing. We spent a lot of energy making sure the suits fit well and make you look great, taking into consideration that everyone's body is different. We know swimsuits can be tough so we try to design for all body types in a variety of styles.